Gillette taps Benjamin, Brody and Bernal for ProGlide Styler ads
Gillette has enlisted a trio of celebrities -- André 3000 Benjamin, Gael García Bernal and Adrien Brody -- to serve as brand ambassadors for its newest grooming gadget.The Gillette Fusion ProGlide Styler , which hits store shelves in February. The ad campaign was announced Jan. 18, the same day glossy, full-page ads featuring the three mustachioed musketeers started appearing in the February issues of men’s fashion magazines like GQ. The campaign indicates parent company Procter & Gamble’s desire to move into the area of facial-hair grooming, which, according to research cited by Gillette, is now common among nearly 40% of North American men.
The research also revealed that men buy all manner of razors, scissors and trimmers to maintain their individually defining tonsorial topiaries and consider it “a complicated and frustrating grooming process," Gillette said.

RT @: Importance Of Braun Beard Trimmer In Grooming
RT @: Importance Of Braun Beard Trimmer In Grooming
RT @: Importance Of Braun Beard Trimmer In Grooming
RT @: Importance Of Braun Beard Trimmer In Grooming
RT @: Importance Of Braun Beard Trimmer In Grooming








