He's gone from super sizer to super salesman
The sponsors are a strange and wondrous group that includes Jet Blue, the Aruba Tourism Authority, Mane ’n Tail (shampoo and conditioner originally created for horses, now marketed for people), and Sheetz — a family-owned convenience store chain based in Altoona, Pa. Spurlock is both exploitative of and loyal to these businesses. A Sheetz store in Pennsylvania is where he brought Susan Linn of Brookline, who is director of the Campaign for Commercial-Free Childhood, to talk on camera about the horrible effect of product placement on kids. (More on that meeting later.)
Of course, Spurlock’s big score was persuading POM Wonderful, a company that grows and markets pomegranate-based products globally, to give him $1 million for the naming rights to the movie, which cost $1.5 million to make. The name is valuable because, through DVDs and television, the movie will continue to be shown all over the world.
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