P&G Future Friendly and Recyclebank Join to Strengthen Recycling in U.S.
National Partnership Established to Motivate Consumers to Improve Environmental Performance and Reduce Waste at Home
CINCINNATI — P&G Future Friendly today announced a national partnership with Recyclebank to reward people for taking everyday conservation actions. The partnership, which follows a successful collaboration between Future Friendly and Recyclebank in Cincinnati that enhanced the city’s recycling efforts, will help inspire residents nationwide to adopt recycling practices while rewarding households for reducing waste.
“P&G’s Future Friendly is based on the premise that if we all take small steps together, we can collectively create a meaningful, measurable benefit for the environment,” said Kirk Perry, Vice President, North America for P&G. “The Recyclebank partnership’s dual focus on educating the public and rewarding consumers for improving their environmental performance is a natural fit for Future Friendly’s core mission.”

@ Apparently Gillette do the same thing with Mach 3 and Venus razors…it's the same thing in either blokey or girly colours.
and you can all leave me alone. It was a bloody Gillette Mach 3. Honest!
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In need of public opinion. #Gillette Turbo Mach 3 or Gillette razor? Just to know what people think, really.
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The Brand Equity Bravery Award was given to BBDO India for its Gillette Mach3 Turbo Sensitive campaign – 'ShaveSutra - How to turn a mundane solitary chore into a pleasurable duet'. The Marico Uncommon Sense Award went to Ogilvy & Mather for the