P&G reduces plastic in packaging redesign
CINCINNATI (Feb. 2, 12:45 p.m. ET) -- Procter & Gamble Co. gave Gillette Fusion ProGlide’s packaging a “future friendly” facelift by reducing plastic and incorporating moldable pulp.
With 57 percent less plastic than the original clamshell outer packaging and razor tray, the redesign is made of fibrous materials such as bamboo, sugar cane and bulrush. The mixture is made into a liquid slurry and then molded into place, a technique the company said is “stretching the boundaries of what moldable pulp can do.”
The result is a 20 percent reduction in gross weight and overall reduction of packaging material, while the new design withstands compression, sealing and opening forces, according to the company. “We were able to reduce the environmental impact of the packaging without compromising safe, effective delivery of the product,” said Damon Jones, global communications director for P&G’s grooming and shave care operations. “Given the packaging is primarily from renewable sources, we saw this as a step forward.”
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