Deos take the battle to talcs
Talcum powder may soon lose pride of place as the most commonly used cosmetic on Indian dressing tables. Faced with competition from deodorants, spray-happy Indians could switch loyalties fast enough to dent the talc market.
Although both the talc and the deo markets are pegged equally at about Rs 1,000 crore, the growth of the two categories suggests that for the aspirational urban consumer, deo brands have taken precedence over talcum powders. Currently, deos are growing at a healthy 45-50 per cent, while growth in the talcum powder segment is estimated at about six per cent.
Ms Pragya Singh, Principal Consultant, Retail, at Technopak Advisors, says that talc, especially the beauty talc segment, “is under some pressure to remain relevant in the face of competition from deodorants and other cosmetic products that consumers use on their face and body.”

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RT @: Awww I didn't know it was ur birthday Stinky!! Happy Birthday @!! I bought u some breath mints and deodorant!! Lol!! Love u!!
Awww I didn't know it was ur birthday Stinky!! Happy Birthday @!! I bought u some breath mints and deodorant!! Lol!! Love u!!
@ Happy Endings was awesome this week!and yes please throw 'em some deodorant or sth.
I am convinced I've adopted a canine sense of smell. Why can't people be happy with smelling neutral? Or learn to use deodorant?
Novitiates are to bring breath mints and deodorant. They must remain in character at all times. To prepare, they must practise their ho-ho-ho, memorize reindeer names and study toy catalogues. Cripes, the reindeer. I'm not good at retaining names,