Axe ad gets axed
Clause 1 of Section II states, inter alia, that "No advertising may offend against good taste or decency or be offensive to public or sectoral values and sensitivities, unless the advertising is reasonable and justifiable in an open and democratic society based on human dignity, equality and freedom".
The complainant submitted that the commercial is offensive as it depicts angels, who are regarded as God's messengers, falling from heaven for a human wearing AXE deodorant.
The ASA acknowledges that South Africa is a multi-cultural society and recognizes that it is important to ensure that all religious faiths and beliefs, no matter how large or small the communities that practice them, are treated with the same consideration and respect.
The Directorate notes that the commercial is metaphorical and that the angels are meant to represent something more than simply beautiful women.
Angel Men By Thierry Mugler For Men. Deodorant Spray 4.4 Oz.: Launched by the design house of Thierry Mugler in ... 
I remember when Mi'Angel first came home 10pds 5 ounces , now she 6 reading , wearing deodorant and stuff I can't take it my baby growing up
Nivea Spray Deodorant Angel Star Hot Crush -100 ml: NIVEA ANGEL STAR HOT CRUSH DEODORANT gives you long lasting ... 
RT @: I personally think Lynx deodorant is a par. When I spray it, angel don't fall, Ants die! It stinks.
I personally think Lynx deodorant is a par. When I spray it, angel don't fall, Ants die! It stinks.
