More men take a walk down aisle
Here, at the H-E-B grocery store, shoppers can browse more than 530 grooming products, including razors that sculpt beards, two shelves stocked with rinses to color gray hair, at least 15 body washes with names such as Swagger and Komodo, lotions that promise to smooth wrinkles, sprays to mask body odors, and eye roller gel to lighten dark circles.
And all of the goods are geared just for guys.
It is one of thousands of men's grooming aisles that Procter & Gamble Co., better known for women's brands like Olay, Tampax, and Pantene, is quietly testing at stores around the world. P&G says sections dedicated to men's products offer convenience for shopping-averse males: They can find the items they want without hunting through tampons and other feminine merchandise.
The gender-friendly aisles, which showcase brands from various manufacturers, make it easier for retailers to present new lines that tap into the men's grooming market, which soared 21 percent to $5 billion between 2005 and 2010.
