Global launches of men's grooming products witness strong rise
The market research company says that its Global New Product Database (GNPD) shows the number of launches in the category worldwide stood at 5,000 launches in 2010, compared to a figure of 3,300 in 2008.
According to Mintel analyst Mika Lewis, who gave a presentation at last week’s Beyond Beauty show in Paris on the subject, one of the main driving force behind the new launches is the skin care category, which grew by 12 per cent in 2010, mainly driven by big brand names from company’s such as L’Oreal and Beiersdforf.
China leads the way in men's skin care
Meanwhile, on a geographic basis the growth was driven by many of the leading emerging markets, but specifically China, while in the developing market the UK has continued to see a particularly high level of launch activity.
Lewis pointed out that UK is often the first market in Europe to see new trends within the cosmetics category, which is why many of the big international players have chosen to launch new product lines in that country first.
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