Deutsche brands
Schumacher, the brand Dorothee Schumacher established more than 20 years ago, was a popular presence at Berlin fashion week.
Schumacher has been rediscovered by younger German customers who have adopted it as a go-to-label for a semi-glamorous look, as well as businesswomen looking for “smart casual” day wear (without imitating chancellor Angela Merkel, who wears Bettina Schönbach – a designer the average reader of German Vogue probably doesn’t have on her fashion agenda).
Helen Bittner, senior buyer at the Berlin department store KaDeWe, says: “Schumacher is in great demand with our customers. Their collections always show a great love for detail and their choice and mix of materials is very innovative.”
Indeed, the younger design crowd is mostly based in Berlin and includes Lala Berlin and Kaviar Gauche, both popular with celebrities

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