Dunhill Brings Brand to Life with Augmented Reality
Alfred Dunhill, the iconic British purveyor of luxury menswear and accessories that sells its goods under dunhill brand, says it's "spearheading the creativity of augmented reality in the work of luxury and retail."
Using Aurasma's AR lite app (downloaded by more than one million iPhone and iPad users to date), dunhill hopes to drive sales of its Autumn/Winter 2011 Voice and brand awareness. The mobile partnership's goal is to bring dunhill's new collection to life using augmented reality, so that "every appearance of the Voice campaign can now be transformed into moving images and a transactional platform."
With one tap, users can shop the latest collection from the dunhill online store or find out more about the cast of the Voice campaign. The video above shows how the app works with a print ad, but it also works with dunhill's billboards and other digital marketing touchpoints.
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@ I also like Dunhill London…its for men but a girl can still wear it :)
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Other highlights are a rectangular 9ct gold sliding-action cigarette case by Dunhill, London (€2000-€2500); and a 14ct gold tie slide, with reverse crystal intaglio (carving) of a flying duck (€150-€200). Also on Wednesday, Adam's “the wish list”
Best fits and tailoring from Brioni, Dunhill, Ede & Ravenscroft and Douglas Hayward. Lewis also recommends single-breasted tuxedos from Dior and YSL. Whether it's a classic, vintage, single- or double-breasted jacket, once you have purchased your
