Interest rate in male beauty brands rises
Shows that men having a ’beauty regime’ is becoming the norm, as an increasing number use more products and treatments to keep them looking good.In the survey of 1,000 UK men aged between 18 and 64, conducted by SPA Future Thinking, 53% say grooming is expected of them. Meanwhile, 34% say having a beauty routine would improve their love lives and 25% agree it would enhance their careers.
SPA Future Thinking research director Will Ullstein says this is good news for marketers in the industry: “The survey shows there is a latent demand for products and new ways for men to be marketed to.
“Men want to shop and do take pride in their appearance. Manufacturers and retailers should meet that need. Some are doing a great job but others need to raise their game.”
Adidas, Gillette and Hugo Boss are the most recognised men’s grooming brands, with a respective awareness of 93%, 85% and 83%. But while these are the most well-known brands, they are not the most used.

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How do you know if you have permanent hair loss due to medication?
How do you know if you have permanent hair loss due to medication?



