Lloydspharmacy launches latest ads for 'men's problems'
The new press and outdoor ads, created by TDA, follow Lloydspharmacy's cheeky erectile dysfunction campaign from earlier this year.
This time there are two creative executions. The first shows a group of women, one looking dishevelled, with the headline: 'Guess whose partner's been treated by our online doctor'.
The second shows the feet of a couple in bed with the headline: 'Another great performance thanks to our online doctor'.
"Our previous activity shows that innuendo acts as an effective 'ice breaker' for communications surrounding potentially embarrassing male conditions," said Peter Wilton, head of brand and marketing communications at Lloydspharmacy.
"This approach enables us to capture the attention of the target audience, making them more receptive to the serious message that Lloydspharmacy Online Doctor offers genuine treatments from fully qualified doctors."

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