Mintel Report Shows Significant Growth in Men's Skin Care in Europe
Mintel Report Shows Significant Growth in Men's Skin Care in Europe Posted: September 16, 2011While attention to appearance and skin care was once a woman’s privilege, nowadays it should be of no surprise to find an increasing number of jars of cream in men’s cabinets alongside their aftershaves. Research from Mintel on the European men’s grooming market shows that while the market for shaving products and razors in the Big 5 European countries (France, Germany, Italy, Spain and the UK) combined have remained largely stagnant, with sales increasing from €1.85 billion in 2005 to €2 billion in 2010, sales of skin care products are booming—up a magnificent 45% from €289 million in 2005 to €420 million in 2010.
Of the Big 5 European countries, Germany and Spain have registered the greatest growth in male skin care sales over the past five years. Indeed, the German men’s skin care market grew from €65 million in 2005 to €130 million in 2010, a stunning 100% increase between 2005 and 2010. Similarly, the Spanish market for male skin care grew from €29 million to €51 million between 2005 and 2010, with a growth of 76% in five years. No other sectors within the grooming market have registered the same outstanding performance.
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All too often men forget about men's skin care. I see many guys that focus on lifting weights and keeping in goo... 
All too often men forget about men's skin care. I see many guys that focus on lifting weights and keeping in goo... 
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