HMX Group debuts new men's retail concept in Beverly Hills
But this particular laboratory, which opened its doors at 310 N. Beverly Drive on Friday, is about as far from the cold, antiseptic aesthetic as that word implies, with mahogany cabinetry, distressed oak tables, and accents in blackened steel. The clubby, den-like feel is completed with kilim rugs, furniture upholstered in the company’s fabrics (including a Hickey Freeman suit stripe), mannequins wrapped in tea-dyed muslin and a back wall filled with small pairs of mounted antlers. The store is called Streets of Beverly Hills, and Abboud said the “streets” concept (the name will change with each new locale) has been something he and chief executive Doug Williams have been working on
in some form or another since Abboud came on board in January 2010. And he’s quick to point out that the standalone store isn’t intended to compete with wholesale accounts like Saks Fifth Avenue and Nordstrom, but rather to serve as a proving ground.

If my family really loves me they'll get me this for Christmas.
Grateful Body 25% Coupon



