Scent of a sexagenarian: Older men more likely to wear strong aftershave as ...
A spokesperson for Debenhams says: 'No longer the fusty Steptoe or the less-than-fragrant Compo, the older generation has embraced the fragrance hall and is creating a buzz in the beauty industry.
'Choosing a signature scent can be a challenge whatever your age however, before reaching for another spritz, we’d always advise remembering that a "man doesn’t have to try too hard"’.
But the older generation still has a little way to go to match up to their sons in their late twenties and thirties.
Research has shown that 63 per cent of men in this age group have a ‘fragrance wardrobe’ of five or more scents, with men citing mood, occasion and trend for why they experiment.
They were also the age bracket most likely to be influenced by the women in their life with 71 per cent of men claiming their wife or girlfriend

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