Fragrance Shop sees 14 per cent growth in festive trade
Perfume retailer The Fragrance Shop today posted strong sales growth over the festive period and said it plans to open more than 20 new stores this year.
The Trafford Park-based chain, which currently operates 135 outlets nationwide, defied the retail gloom with a 14.2 per cent hike in like-for-like revenues in the five weeks to Christmas Eve.
Overall sales increased by 22.9 per cent across its 127 Fragrance Shop stores and eight Perfume Point branches. As well as perfumes, the group sells aftershave, eau de toilette and splashes.
The group, which employs more than 700 staff, saw like-for-like festive growth of 13.2 per cent in its stores and 110.6 per cent for its online operations.
Among the best-sellers were Paco Rabanne 1 Million, Jimmy Choo, Gucci Guilty and fragrances by Dolce and Gabbana.
It said celebrity lines also performed strongly, including Justin Bieber and The Only Way is Essex fragrances.
