Changing face of Australian blokes
Noticing the visible difference it made to dark circles under his eyes, Tib said he would look at using the product whenever he was going to be in the spotlight at a gig.
Obviously, not every Aussie male is as adventurous.
The domestic men's grooming industry caters to a niche market, but is still big business.
According to BeautyUpdate, which collates data on beauty industry performance, the Australian men's skin-care market was worth $55.3 million in 2010.
In January Unilever-owned Dove commissioned Lonergan Research to look into Aussie men's grooming habits.
About 1000 adults, from regional and metropolitan centres, were interviewed for the survey. It found 44 per cent of blokes used moisturiser.
Those men include Tib and Michael Cuckow, 55, who also took part in The Advertiser men's grooming road test.
The manager of Tanya Powell Model Agency has been using moisturisers since his teens.

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