Debenhams reveals men smell more fragrant as they age
[UKPRwire, Fri Nov 11 2011] Debenhams has revealed the results of new research* which show that a man's choice of fragrance alters dramatically with advancing years, resulting in men in their sixties and above selecting and piling on the strongest of scents.
The sense of smell weakens in people who are their sixties hence why older generations prefer impactful, longer lasting perfumes, often opting for classic, masculine pongs from the likes of Aramis and Davidoff .
Unlike today's man who on average begins to use cologne from the age of 14 years old, sexagenarians and their older brothers didn't grow up wearing fragrance and most men in this age group (77 per cent) claimed to only start wearing aftershave at the age of 30 years old.
Now that wearing scent is an acceptable part of everyday male grooming, it seems those born

Aramis Men After Shave Balm - Perfumes e Companhia: via @